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Into the thick of it
The origins
Born and raised in Piedmont, Italy. Now based in Varese, Italy.
Bringing order, beauty, and humanity to complex digital worlds — so technology feels respectful, authentic, and genuinely helpful to the people using it.
Expertise
Senior UX/Product Designer with 10+ years of experience shaping digital products across luxury, regulated, and service-oriented industries.
Specialized in heuristic evaluation, accessibility, information architecture, and e-commerce optimization, with a strong focus on making complex experiences clearer, more trustworthy, and easier to use.
Works across strategy and execution — from research, UX/UI and prototyping to front-end collaboration, stakeholder alignment, and production-ready design decisions.
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And the rest of it
The job titles and the everything else, in no particular order of importance.
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Tools & technical skills
Always expanding…
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Soft skills
Curious INTJ-A personality drives continuous learning across diverse domains. Knowledge-sharing empowers teams.
Team mentoring
Track record growing junior designers toward independence and critical thinking. Foster feedback culture and customer focus.
Stakeholder communication
Articulate design rationale to C-suite, negotiate trade-offs (user needs vs. business goals), influence roadmaps via user insights.
Strategic influence
Proactively identify friction points, challenge scopes, contribute to company strategy beyond feature design.
Education
Politecnico di Milano
Master in Communication Design (2012-2015), 107/110
Srishti School of Art, Design and Technology, Bangalore (India)
Exchange program Graphic Design (2014)
Politecnico di Milano
Bachelor in Interior Design (2007-2011), 92/110
Employment history
Get in touch
Now you know me. Tell me about you.
If you value authentic design, concrete results, and working with care, I’d love to hear from you.
Contact methods
Chat with me on LinkedIn →
If you want to get to know me more
Based in
Varese, Italy — working remotely across Europe
